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	<title>Nathan Hartswick:: Portfolio</title>
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	<link>http://vermontwriter.com</link>
	<description>copywriter:: blogger:: strategist:: videographer:: playwright:: educator:: musician:: comedian</description>
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		<title>Nathan Hartswick:: Portfolio</title>
		<link>http://vermontwriter.com</link>
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		<item>
		<title>A&amp;B Brochure</title>
		<link>http://vermontwriter.com/2011/03/15/asgoodandbetterbroch/</link>
		<comments>http://vermontwriter.com/2011/03/15/asgoodandbetterbroch/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 13:42:24 +0000</pubDate>
		<dc:creator>nhartswick</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[(Click here for the full PDF of this brochure.)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vermontwriter.com&amp;blog=14682733&amp;post=364&amp;subd=vermontwriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>(<a href="http://vermontwriter.files.wordpress.com/2011/03/ab_flyer.pdf">Click here for the full PDF</a> of this brochure.)</em></p>
<p><em> </em><img class="alignleft size-full wp-image-365" src="http://vermontwriter.files.wordpress.com/2011/03/ab_1.jpg?w=595&#038;h=738" alt="" width="595" height="738" /></p>
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			<media:title type="html">nhartswick</media:title>
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		<title>A&amp;B Slugs</title>
		<link>http://vermontwriter.com/2011/03/15/asgoodandbetterslugs/</link>
		<comments>http://vermontwriter.com/2011/03/15/asgoodandbetterslugs/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 13:30:00 +0000</pubDate>
		<dc:creator>nhartswick</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[Slug-lines that rotated through the Asgood &#38; Better homepage.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vermontwriter.com&amp;blog=14682733&amp;post=342&amp;subd=vermontwriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Slug-lines that rotated through the Asgood &amp; Better homepage.</em></p>
<p><img class="alignleft size-full wp-image-343" src="http://vermontwriter.files.wordpress.com/2011/03/davidgoliath.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-352" src="http://vermontwriter.files.wordpress.com/2011/03/thunderlightning.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-353" src="http://vermontwriter.files.wordpress.com/2011/03/twistshout.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-351" src="http://vermontwriter.files.wordpress.com/2011/03/sweetlow.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-350" src="http://vermontwriter.files.wordpress.com/2011/03/spitpolish.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-348" src="http://vermontwriter.files.wordpress.com/2011/03/rockroll.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-349" src="http://vermontwriter.files.wordpress.com/2011/03/smokemirrors.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-346" src="http://vermontwriter.files.wordpress.com/2011/03/meatpotatoes.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-347" src="http://vermontwriter.files.wordpress.com/2011/03/niceeasy.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-344" src="http://vermontwriter.files.wordpress.com/2011/03/dickjane.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
<p><img class="alignleft size-full wp-image-345" src="http://vermontwriter.files.wordpress.com/2011/03/fredginger.jpg?w=595&#038;h=247" alt="" width="595" height="247" /></p>
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			<media:title type="html">nhartswick</media:title>
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	</item>
		<item>
		<title>Brochure Copy &#8211; Architecture Firm</title>
		<link>http://vermontwriter.com/2010/07/20/gba/</link>
		<comments>http://vermontwriter.com/2010/07/20/gba/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 14:11:44 +0000</pubDate>
		<dc:creator>nhartswick</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://vermontwriter.com/?p=269</guid>
		<description><![CDATA[(Click here for the full pdf of this brochure.)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vermontwriter.com&amp;blog=14682733&amp;post=269&amp;subd=vermontwriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>(<a href="http://vermontwriter.files.wordpress.com/2010/07/gba.pdf">Click here for the full pdf</a> of this brochure.</em>)</p>
<p style="text-align:center;"><img class="size-full wp-image-286 aligncenter" src="http://vermontwriter.files.wordpress.com/2010/07/ga12.png?w=595" alt=""   /></p>
<p><img class="aligncenter size-full wp-image-287" src="http://vermontwriter.files.wordpress.com/2010/07/ga32.png?w=595" alt=""   /></p>
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			<media:title type="html">nhartswick</media:title>
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	</item>
		<item>
		<title>Brochure Insert &#8211; Veolia</title>
		<link>http://vermontwriter.com/2010/07/14/brochure-insert-veolia/</link>
		<comments>http://vermontwriter.com/2010/07/14/brochure-insert-veolia/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:50:46 +0000</pubDate>
		<dc:creator>nhartswick</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://vermontwriter.wordpress.com/?p=201</guid>
		<description><![CDATA[(Click here for the full PDF of this brochure.)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vermontwriter.com&amp;blog=14682733&amp;post=201&amp;subd=vermontwriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>(<a href="http://vermontwriter.files.wordpress.com/2010/07/veoliabrochure.pdf">Click here for the full PDF</a> of this brochure.)</em></p>
<div id="attachment_202" class="wp-caption aligncenter" style="width: 605px"><img class="size-full wp-image-202" src="http://vermontwriter.files.wordpress.com/2010/07/veolia_b.jpg?w=595&#038;h=727" alt="" width="595" height="727" /><p class="wp-caption-text">Inserts  for brochure detailing the services of a global transportation firm. </p></div>
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		<title>Article &#8211; Hydrogen Vehicle</title>
		<link>http://vermontwriter.com/2010/07/14/article-hydrogen-vehicle/</link>
		<comments>http://vermontwriter.com/2010/07/14/article-hydrogen-vehicle/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:47:32 +0000</pubDate>
		<dc:creator>nhartswick</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[Bridge Building on the Hydrogen Highway With Fuel Cell Vehicles Still on the Distant Horizon, Hydrogen Combustion May Bridge the Gap Originally published in PowerForward News Super-efficient hydrogen fuel cell vehicles emit mostly water as a byproduct, absolutely no greenhouse gases, are quieter and more efficient than traditional vehicles, and are seen as the wave [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vermontwriter.com&amp;blog=14682733&amp;post=199&amp;subd=vermontwriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Bridge Building on the Hydrogen Highway<br />
</strong><em><br />
</em>With Fuel Cell Vehicles Still on the Distant Horizon, Hydrogen Combustion May Bridge the Gap</p>
<p><em>Originally published in PowerForward News</em></p>
<p>Super-efficient hydrogen fuel cell vehicles emit mostly water as a byproduct, absolutely no greenhouse gases, are quieter and more efficient than traditional vehicles, and are seen as the wave of the future by many experts. From the current presidential administration to technology and industry leaders all over the world, many people are talking about a hydrogen-powered future. So what&#8217;s the problem? Hydrogen production, storage and the infrastructure to support a hydrogen travel economy must be refined before the technology becomes a viable solution.</p>
<p>In addition, fuel cell vehicles themselves have limitations: at the current state of the technology, they cost many times more than traditional vehicles, have a relatively short range of travel, and can be unreliable in cold weather. As these and other issues are ironed out, a number of projects are experimenting with a midpoint solution: the hydrogen combustion engine.</p>
<p>EVermont, for instance, a nonprofit organization dedicated to exploring and testing alternative vehicle technologies, has partnered with Northern Power Systems and Proton Energy Systems to create a $2 million hydrogen refueling station in Burlington, Vermont. The station will be located at the Burlington Department of Public Works, and once operational, will be awarded wind credits from the electric department&#8217;s on-site wind turbine, a so-called &#8220;wind-to-wheels&#8221; energy program.</p>
<p>This means that in essence, renewable electricity generated at the site will be converted directly to hydrogen for the fueling station, as opposed to other methods of creating hydrogen, which utilize fossil fuels and produce harmful greenhouse gases. EVermont and Northern Power plan to study the efficiency of the site&#8217;s hydrogen generation and storage, monitoring where energy gets lost along the way when converting electricity to hydrogen gas, how much is being lost, and how the system can be improved to conserve energy.</p>
<p>Also monitored will be the overall efficiency of the vehicle. After the refueling station is in place, the EVermont project will retrofit the gasoline engine of a Toyota Prius hybrid to run on hydrogen gas. The research group will be able to determine how many miles the car travels on a certain amount of hydrogen gas, and in turn, how much electricity was required to create that amount of gas.</p>
<p>Hydrogen combustion is not as efficient as fuel-cell technology, and the combustion car will, like most fuel-cell vehicles, have a large fuel tank and a short range of travel (an estimated 80 miles). But it is likely to be much more cost-effective in the short- to medium-term, and is expected to perform better in the cold winters of Vermont than fuel cell vehicles, which have had problems with cold climates due to the fact that their primary byproduct is water.</p>
<p>&#8220;We don&#8217;t always know what the best solution is going to be,&#8221; states Nick Borland of Northern&#8217;s Power Technology Group. &#8220;In the past, electric cars were seen as the wave of the future. But under certain circumstances, hybrid vehicles have actually been shown to be preferable to pure electric cars. And so while fuel cell technology may very well be our best option for the future, we also may find that certain technology combinations &#8211; ones that may not even exist yet &#8211; will supercede fuel cell technology as the better solution. We have learned lessons about keeping our options open.&#8221;</p>
<p>Beginning by testing the more economical hydrogen combustion engine in the U.S. before transitioning to fuel cells may prove a viable on-ramp to the eventual fuel-cell superhighway, but for either technology to work, an infrastructure must be developed for the creation, storage and dispensation of hydrogen gas. And projects like the one in Vermont may set a precedent for marrying renewable power generation technologies such as wind turbines and solar panels with hydrogen generator and storage systems.</p>
<p>Harold Garabedian, Project Manager of EVermont and Assistant Director of the Air Pollution Control Division at the Vermont Agency of Natural Resources states, &#8220;Rather than waiting for elaborate and expensive technologies to become available, hydrogen can be used right now in technologies like this one that are available and affordable. This means we can &#8211; and should &#8211; begin developing and using the necessary infrastructure that will enable these future technologies.&#8221; Garabedian contends that implementing fueling stations like ones in Vermont, New York and Florida, can link pushpins on the map from one end of the east coast to the other. &#8220;Putting the entire system into place at once would be impossible,&#8221; he says. &#8220;But creating stations like this one in proximity to each other can show that hydrogen burning vehicles &#8211; or in the future, hydrogen fuel cell vehicles &#8211; would be able to drive from Vermont to Florida economically while emitting absolutely no harmful greenhouse gases.&#8221;</p>
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		<title>Article &#8211; Microturbines</title>
		<link>http://vermontwriter.com/2010/07/14/micro/</link>
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		<pubDate>Wed, 14 Jul 2010 15:39:43 +0000</pubDate>
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		<description><![CDATA[Microturbines Poised to Revolutionize Remote Power Landscape Originally published in PowerForward News The Birth of Microturbines During the 1990s, microturbine technology became a tremendously promising new development for advanced energy applications. By adapting the essential technology of a jet engine into something smaller, engineers were able to design a generation asset much more efficient than [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vermontwriter.com&amp;blog=14682733&amp;post=192&amp;subd=vermontwriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Microturbines  Poised to Revolutionize Remote Power Landscape</strong></p>
<p><em>Originally published in PowerForward News</em></p>
<p><strong>The Birth of Microturbines<br />
</strong>During the 1990s, microturbine technology became a tremendously  promising new development for advanced energy applications. By adapting  the essential technology of a jet engine into something smaller,  engineers were able to design a generation asset much more efficient  than a traditional genset. Before long, corporate R&amp;D spin-offs were  focused on developing microturbine technology for the emerging  commercial distributed generation (DG) market, and the technology gained  a small foothold in the industry. It wasn&#8217;t long before other  applications looked to leverage the new technology.</p>
<p><strong>How the Technology Works</strong><br />
Microturbines are small combustion turbines, approximately the size of a  commercial refrigerator, with outputs of 25 kW to 500 kW. Microturbines  are comprised of a compressor, combustor, turbine, alternator,  recuperator, and generator.</p>
<p>In a microturbine, combustion air is warmed and compressed at the front  end of the turbine, while fuel is injected into the combustion chamber  to drive the compressor to operating speed. Spinning at 50,000 to  100,000 RPM, microturbines are direct-coupled to high frequency  alternators to produce premium quality electric power.</p>
<p>By capturing the full exhaust heat energy to produce steam or hot water,  the microturbine lends its power density qualities to becoming a  remarkably compact, combined heat and power (CHP) package. With overall  efficiencies of up to 85%, the microturbine CHP product has a multitude  of possible applications in varied commercial markets.</p>
<p><strong>Advantages to the Technology</strong><br />
Microturbines burn hotter and cleaner, are acoustically quieter, and run  more efficiently than reciprocating engines. With only one moving part &#8211;  the center shaft &#8211; a microturbine requires very little maintenance.  (Typically the only yearly maintenance requirement is a 2-hour igniter  change.)</p>
<p>And while microturbines are approximately double the capital cost of a  reciprocating generator, operation and maintenance costs are  significantly lower over time.</p>
<p>Other distinct advantages include the small physical footprint,  lightweight design, and the ability to utilize waste fuels and liquid  fuels.</p>
<p><strong>A New Client Emerges</strong><br />
While the microturbine manufacturers were focused on the commercial DG  and CHP markets, the unexpected occurred. The oil and gas community  began to take notice of the technology and its advantages, and realize  that microturbines had a practical application in their industry as  well, primarily for remote natural gas installations.</p>
<p><strong>Major Benefits to Oil and Gas Applications</strong></p>
<ul>
<li><strong>Low Maintenance.</strong> Many oil and gas applications are in remote,  hard-to-reach locations, making maintenance costly and difficult.</li>
<li><strong>Cleaner Burn.</strong> The remote power industry was anticipating  upcoming emissions reductions standards, in cooperation with the Kyoto  protocol (the global effort for developed countries to reduce greenhouse  gas emissions by 5% before 2006) and other initiatives. While diesel  genset technology could be improved for emissions, microturbine  technology was already there, with NOx output levels almost 20 times  cleaner than a typical genset. What the industry was looking at was not  only a superior technology to combustion, but also a more politically  sound alternative.<strong></strong></li>
<li><strong>Lower Exhaust Temperatures and Spark Probability.</strong> In  hazardous locations, microturbines operate at cooler temperatures and  with less likelihood of producing sparks or open flame exposure than  other, less efficient technologies.<strong></strong></li>
<li><strong>Cost-effectiveness.</strong> Microturbines may be more expensive  initially than the alternatives, but their efficiency and  low-maintenance requirements make them superior life-cycle cost  solutions for owners and operators of gas projects.</li>
</ul>
<p>As a result of these benefits, oil and gas industry professionals  pursued the turbine manufacturers, and new market was born.  Manufacturers had a new set of specifications to tailor to for safe,  reliable use on remote offshore platforms, pipeline valve sites,  terminals, and other service locations.</p>
<p><strong>The Natural Gas Market Shifts<br />
</strong>In the early nineties, natural gas was much cheaper than electricity. In  recent years, the price of natural gas has risen steadily, and the  spark spread has been correspondingly squeezed, making natural gas  technologies less attractive. Concurrently, the past five years have  seen significantly less federal support for initiatives aimed at cutting  emissions. Those businesses that once relied on federal financial  assistance to offset some of the costs of their microturbine projects  were left to pursue projects that required less upfront capital  investment. As a result, several microturbine manufacturers went out of  business or experienced ownership changes.</p>
<p><strong>A Gradual Return</strong><br />
Currently, there is $500 billion being invested in the development of  natural gas over the next 20 years. Offshore platforms, terminals and  pipelines are being built. When smaller-scale power generation is needed  where there is an abundant gas resource and critical demands for  electricity, the technologies are limited. Thermo Electric Generators  (TEG) and ORMAT closed-cycle vapor turbines have capacities up to 5 kW.  Reciprocating engine generators are less efficient and require higher  maintenance costs than turbines.</p>
<p>A microturbine, however, can provide a range of reliable,  low-maintenance electricity to the natural gas installation. Similarly,  in the next five years, the natural gas and electricity markets are  expected to become more favorable for microturbine CHP solutions. With  the improvement in the significant DG markets, many critical-power users  and designers are likely to awaken to the advantages of microturbines.</ul>
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		<title>Press Release &#8211; Chad Brown</title>
		<link>http://vermontwriter.com/2010/07/14/press-release-chad-brown/</link>
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		<pubDate>Wed, 14 Jul 2010 15:37:22 +0000</pubDate>
		<dc:creator>nhartswick</dc:creator>
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		<description><![CDATA[Outdoors Enthusiast Converts Passion to Profession NEW YORK, NY &#8212; When Chad Brown was serving as a Combat Explosives Engineer for the Navy SEALS and Marine Special Forces in Somalia, Cuba and Kuwait, scaling Mount Erebus in Antarctica or summitting Mount Kilimanjaro in Africa, he never dreamed that someday he would be drawing on these [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vermontwriter.com&amp;blog=14682733&amp;post=189&amp;subd=vermontwriter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-190" src="http://vermontwriter.files.wordpress.com/2010/07/chad.jpg?w=595" alt=""   /><strong>Outdoors Enthusiast Converts Passion to Profession</strong></p>
<p>NEW YORK, NY &#8212; When Chad Brown was serving as a Combat Explosives Engineer for the Navy SEALS and Marine Special Forces in Somalia, Cuba and Kuwait, scaling Mount Erebus in Antarctica or summitting Mount Kilimanjaro in Africa, he never dreamed that someday he would be drawing on these experiences to start his own advertising firm in New York City.</p>
<p>&#8220;When I became a graphic designer it was one of two passions,&#8221; says Brown, &#8220;and I wanted to combine them in some way. When I found out there were very few marketing firms catered to the outdoor industry, it seemed like the perfect niche to try to fill, and Presher Design was born.&#8221;</p>
<p>But Brown did more than start an outdoors marketing company. He also hired a creative staff that was as active in the outdoors as he is. He then launched an adventure racing team, which he named &#8220;Team Xtreme Presher,&#8221; for which he designed the team jerseys.</p>
<p>&#8220;The motto at Presher is &#8216;Think Outside,&#8217; and that&#8217;s what we&#8217;re always trying to do, figuratively and literally,&#8221; Brown says. &#8220;The racing team was something I&#8217;ve always wanted to do, and at the same time it&#8217;s a great way to show our clients exactly what we&#8217;re made of. Eventually, I&#8217;d like to offer our own outdoor services and gear, and provide an online clearinghouse for information about outdoor sports and equipment.&#8221;</p>
<p>It is just this kind of thinking that has earned him praise in outdoors and marketing circles alike. And this brand of ingenuity many outdoors companies find not only attractive, but essential to success in their industry.</p>
<p>CEO of EARK Adventures Terrance Oneal states, &#8220;To get noticed in the outdoors industry, your marketing image has to have attitude. Chad accomplishes this by encouraging his people to break creative convention, and with his military level-headedness and discipline, brings it to realistic fruition. And since his employees aren&#8217;t afraid to get out of their chairs and hit the trail, they completely understand the target market.&#8221;</p>
<p>Brown&#8217;s determination is both infectious and inspiring.</p>
<p>&#8220;I&#8217;d like to reach the top of Everest one day with a Presher flag on my back,&#8221; he says. For the humble Texan with the big dreams, it seems fitting that nothing less will do than the top of the world.</p>
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		<link>http://vermontwriter.com/2010/07/14/153/</link>
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		<pubDate>Wed, 14 Jul 2010 13:42:19 +0000</pubDate>
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		<title>Gevalia Email</title>
		<link>http://vermontwriter.com/2010/07/14/gevalia-email/</link>
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		<pubDate>Wed, 14 Jul 2010 13:10:55 +0000</pubDate>
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			<content:encoded><![CDATA[<div id="attachment_136" class="wp-caption aligncenter" style="width: 456px"><img class="size-full wp-image-136" src="http://vermontwriter.files.wordpress.com/2010/07/email.jpg?w=595" alt=""   /><p class="wp-caption-text">HTML email promoting offer from Kraft&#039;s gourmet mail-order coffee club.</p></div>
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		<title>Smith Barney Jump</title>
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		<pubDate>Wed, 14 Jul 2010 13:08:59 +0000</pubDate>
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			<content:encoded><![CDATA[<div id="attachment_133" class="wp-caption aligncenter" style="width: 605px"><img class="size-full wp-image-133" src="http://vermontwriter.files.wordpress.com/2010/07/ssb_jump2.jpg?w=595&#038;h=616" alt="" width="595" height="616" /><p class="wp-caption-text">Gateway page offering a free market report on health trends for those who register with Smith Barney. </p></div>
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